『Umamusume Pretty Derby』 [GOLD WEEK] Update! Six major collaboration projects related to "gold"

Cygames Inc. (Headquarters: Shibuya-ku, Tokyo; President: Koichi Watanabe), which plans, develops, and operates games, held cross-media content for “Umamusume Pretty Derby” as part of the 2026 Golden Week initiative “GOLD WEEK” with six types of “golden” collaborations outside the game.

Special website URL: https://umamusume.jp/special/gw/goldweek/

■ Hakuichi

Cygames Inc. launched a collaboration project with Hakuichi Co., Ltd., a long-established gold leaf manufacturer headquartered in Kanazawa City, Ishikawa Prefecture. At the hands-on gold leaf museum “Hakukokan,” life-size panels of six newly drawn key visuals of six Umamusume were installed, and an original version featuring Hakuichi’s signature “Gold Leaf Kagayaki Soft Serve” (hearafter referred to as “Gold Leaf Soft Serve”) were paired with two types of “Umamusume” monaka ice cream. Also, at Hakukokan and the Hakuichi official online store “HAKUICHI STYLE,” goods featuring the Kanazawa foil were sold, allowing you to enjoy the delicate shine that changes depending on the angle of light. Additionally, the world’s one-of-a-kind “Stay Gold Taxi,” decorated entirely with Kanazawa leaf, operates mainly within Kanazawa City.

<event period and sales period>

May 2, 2026 (Sat) 9:00 ~ May 31, 2026 (Sun) 18:00

*The “Stay Gold Taxi” service is until Tuesday, June 30.

<URL>

https://www.hakuichi.co.jp/news/release/detail.php?id=2738

■ Ichibankuji

As a collaboration project with “Ichibankuji,” the release of “Ichibankuji Umamusume Pretty Derby 14th Edition” has been decided. The top prizes, scheduled for release around autumn 2026, will feature a “gold” lineup featuring the GOLD WEEK key visuals of Stay Gold, Dream Journey, and Orfevre, as well as a golden Gold Ship figure. Details about the release and other lineup were announced sequentially on the official live streaming program “PakaLive TV” and the “Ichibankuji Club” website.

<URL>

https://1kuji.com/products/umamusume17

■ ALPHA INDUSTRIES

Cygames will be selling a collaboration jacket with the appeal brand “ALPHA INDUSTRIES.” The collaboration jacket is designed to resemble the jacket worn by Stay Gold in the “GOLD WEEK” key visual and features embroidered patches of the racing outfits worn by the six featured Umamusume and their nicknames that appear in-game. Pre-orders are now being accepted on Cygames’ official online store “CyStore.”

Product Name

ALPHA INDUSTRIES × Umamusume Pretty Derby M-59 Fishtail Mod Parka “GOLD WEEK” Model

Type

1 type in total (sizes M, L, XL, 2XL)

Price

49,500 yen (tax included)

<Pre-order period>

May 1, 2026 (Fri) 13:00 ~ June 23, 2026 (Tue) 14:59

<URL>

https://cystore.com/Page/uma-gw2026_alpha.aspx

■ ZONe ENERGY

As a collaboration project with “ZONe ENERGY,” the collaboration package “ZONe ENERGY TOUGHNESS GOLD” was available on Tuesday, May 26. Prior to this event, on Saturday, May 2nd at 10:00, a campaign was launched where you could original goods by lottery, as well as exclusive Suntory EC products.

<URL>

https://zone-energy.jp/UMMSM

■ Animate

In collaboration with Animate’s promotional character “Anime Tenchou,” the original manga creator, manga artist Kazuhiko Shimamoto, created illustrations for Gold Ship alongside Meito Anizawa (Anime Tenchou). Original goods featuring illustrations of the “Goldfinger” pose will be available at Animate stores nationwide and through Animate online shopping. Additionally, at Animate Nagoya, a special exhibition space will be set up, and some Animate stores will feature standies.

<Event Overview>

Exhibition and Sales Period

June 6, 2026 (Sat) ~ June 28, 2026 (Sun)

*Special space setup at Animate Nagoya is open until Sunday, June 21

*On Animate Online Store, pre-orders began from May 1 (Fri) 13:00

Standee stores

Animate Ikebukuro Main Store, Sendai, Sapporo, Shibuya, Nagoya, Akihabara, Sannomiya, Fukuoka PARCO, Hiroshima, Osaka Nipponbashi, Yokohama Vivre, Umeda

Pre-order URL

https://www.animate-onlineshop.jp/corner/cc/umamusume_animatencho_collabo/cd/4183

(c)Kazuhiko Shimamoto・MOVIC Illustration: Kazuhiko Shimamoto

■ Kyoto Rikyuen

As a collaboration project with Kyoto Rikyuen, the collab item “Umamusume GOLD Chazuke” was available on the Kyoto Rikyuen online shop. An original rice bowl featuring the six “gold” Umamusume and gold leaf ochazuke will be delivered in a decorative custom gift box.

Set contents

Gold leaf ochazuke mix (6 packs of ochazuke mix, 6 packs of edible gold leaves), original rice bowl

Price

5,500 yen (tax included)

<Reservation Period>

May 1, 2026 (Fri) 13:00 ~ June 1, 2026 (Mon) 23:59

*Pickup date: From late August 2026 onward

https://www.rikyu-en.co.jp/2605_umamusume/

■ About “GOLD WEEK”

This year, Umamusume held the “GOLD WEEK Campaign” during Golden Week! Stay Gold, Dream Journey, Nakayama Festa, Orfevre, Gold Ship, and Fenomeno made Golden Week even more exciting! In the game, there was a campaign where you could win original pure gold coins for real-world products by applying and meeting certain conditions. There was also a “Daily free 10-pull gacha campaign”, where you could draw up to 80 gacha pulls for free.

[GOLD WEEK Campaign Special Site]

https://umamusume.jp/special/gw/goldweek